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Neopets, Inc. : ウィキペディア英語版
Nickelodeon Kids & Family Virtual Worlds Group

Nickelodeon Games Group, formerly Neopets, Inc., develops and manages all virtual world initiatives for kids, tweens, teens and families for the Nickeloden Kids & Family Group.〔(Nickelodeon Kids and Family Group Forms New Games and Virtual Worlds Divisions ).(PR Newswire ) Press Release. Retrieved on 2007-02-22.
〕 One of their most popular properties was Neopets (http://www.neopets.com), an online youth-targeted virtual world where members adopt and care for a virtual companion who accompanies them through an endless array of games, communities and fantastical lands.〔(Neopets.com ). Retrieved on 2007-02-22.〕
Other initiatives include partnering with the Nick.com on Nickelodeon's online playground for kids, Nicktropolis (http://www.nicktropolis.com) and creating new virtual world destinations. The group focuses on the building the company's current properties with projects like World of Neopia (working title) and of the expansion of Nicktropolis with a premium layer.

Nickelodeon Games Group has expanded Neopets to a registered user base of 45 million, maintaining its stickiness and status as the number-one tween virtual world in time spent, increasing its average per user to more than two hours, according to comScore. The company has added major mass retail launches to the company's business model, in an effort to converge the web experience with a consumer products line, and paid item sales.〔(Nickelodeon Kids and Family Group Forms New Games and Virtual Worlds Divisions ).(PR Newswire ) Press Release. Retrieved on 2007-02-22.〕 Along with the continual growths and evolution of Neopets, Petpet Park and Nicktropolis, the Virtual Worlds Group will also continue to add new virtual worlds to their list annually〔(MTV Networks' Nickelodeon Kids and Family Group Commits $100 Million to Its Online Casual Games Business ).(PR Newswire ) Press Release. Retrieved on 2007-02-22.〕 like the recently announced game, Monkey Quest.〔
*(Nickelodeon Kids and Family Group Forms New Games and Virtual Worlds Divisions ).(PR Newswire ) Press Release. Retrieved on 2007-02-22.〕
==Company Management==
On June 17 of 2008, Kyra Reppen was officially announced as both Senior Vice President (SVP) and General
Manager (GM) of the Virtual Worlds Group by Steve Youngwood, Nickelodeon Kids and Family Group's Executive Vice
President of Digital Media.〔(Nickelodeon Kids and Family Group Forms New Games and Virtual Worlds Divisions ).(PR Newswire ) Press Release. Retrieved on 2007-02-22.〕 As head of the Nickelodeon Kids and Family Virtual Worlds Group, Reppen oversees strategy, creative development and management of new and existing virtual worlds and casual massive multiplayer online games (MMOGs) for the company.
Reppen was previously Vice President and GM at NickJr.com, and the creator behind the ParentsConnect brand. During her time there, she expanded the role of Nickjr.com from a promotional site to the number-one website for
parents of young children.〔(Nickelodeon Kids and Family Group Forms New Games and Virtual Worlds Divisions ).(PR Newswire ) Press Release. Retrieved on 2007-02-22.
〕 Reppen also created and launched Nick Jr. Parents TV, oversaw the educational site development of myNOGGIN; introduces the first 3D online games for preschoolers. Reppen started out her career at Viacom in MTV Networks Law and Business Affairs and worked as a corporate associate in several law firms beforehand.〔(Nickelodeon Kids and Family Group Forms New Games and Virtual Worlds Divisions ).(PR Newswire ) Press Release. Retrieved on 2007-02-22.


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Nickelodeon Kids & Family Virtual Worlds Group」の詳細全文を読む



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